Axxilion BlogWhen Does a Tech Company Need PR? A Strategic Guide for Every Growth StageIn the fast-paced world of...
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Founder and CEO
Liliana Pertenava
Seattle, Washington.
Liliana Pertenava’s career is defined by pioneering achievements in tech and communications. Named one of «The 100 Most Influential Tech Women on Twitter» by Business Insider, she’s steered countless startups to success as a TechStars mentor across global tech hubs including London, Melbourne, Berlin, and Abu Dhabi. Her documentary «Crypto Rush» brought blockchain technology to the mainstream, giving audiences an inside look at what the digital gold rush is all about.
Liliana firmly believes that behind every business is a founder with a story worth telling. It’s this belief that drives her work at Axxilion, her company that helps tech businesses share their message in ways that boost their bottom line. When she’s not running her company, you might catch her thoughts in Entrepreneur magazine, where she writes about what’s new in tech communications. She’s particularly passionate about how real human connections matter more than ever in today’s AI-driven world.
These days, you’ll find Liliana juggling life as a business owner and mom to her two-year-old son. In her spare moments, she’s teaching herself to paint, drawing inspiration from Renaissance art. She’s even made several trips to Florence to see these masterpieces up close – something that never fails to fill her with wonder.
PR Account Manager
Maria Angelova
Sofia, Bulgaria.
Maria Angelova is a versatile professional specializing in communications, PR, digital branding, and leadership development. She holds a doctoral degree in Psychology from Sapienza Università di Roma, combining psychological insight with strategic communication skills. Her understanding of human behavior helps her craft narratives that resonate with diverse audiences and develop PR campaigns that elevate brand recognition and foster strong stakeholder relationships.
In previous roles as a consultant, Maria managed high-profile clients, securing top-tier speaking opportunities and enhancing industry recognition. Her ability to produce engaging content, from press releases to op-eds, brings clients’ missions to life. Maria’s multilingual background enables her to navigate international PR landscapes, and her data-driven approach ensures measurable results.
Maria is also a semi-professional Bollywood dancer, scuba diver, and aspiring children’s book author.