Viber Sees 430% Increase in Tier-1 Media Coverage

Rakuten Viber, the instant messaging software app with 1 Billion users worldwide, needed to make a global impact with high-profile product launches and partnerships with Snapchat, Spotify, and OpenAI. Liliana Pertenava, the founder of Axxilion, was working as an in-house Global PR Director at Viber at the time.

She was responsible for creating a communications strategy that would resonate across diverse markets, including the UK, USA, EU, MENA, and SEA, and for securing strong media coverage for these initiatives. Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services.

Strategy

Create communication strategies for Viber’s product launches and strategic partnerships.

Engage Tier 1 business and tech media outlets, including Techcrunch, CNET, Tom’s Guide, CNN, Rolling Stone, Reuters, and more.

Onboard and supervise a media relations agency.

Manage messaging and Executive speaker’s preparation to amplify the launches across multiple channels, including social media and targeted media outreach.

Result

Media
Domination

Over 1000 placements in top-tier publications (TechCrunch, CNET, Rolling Stone, CNN, and more).

Social
Media Surge

200% increase in brand visibility and engagement during product launches.

Strategic
partnerships

Successfully launched global partnerships with Snapchat, Spotify, the European Commission, and OpenAI.

Testimonial

Ofir Eyal

Rakuten Viber CEO

Liliana ia a PR professional. She knows media inside out. During her period at Rakuten Viber, Liliana playerna key role in our Global PR strategy and helped navigatethrough calm seas and a few storms. There’s no doubt that Liliana will go on to build her impressive career