Rakuten Viber joins the EU Code of Conduct against illegal hate speech online
Viber is an instant messaging app with 1 Billion users worldwide. Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services.
In 2021 the company faced a necessity to join the EU Code
of Conduct on countering illegal hate speech online. Liliana Pertenava, the founder of Axxilion, was working as an in-house Global PR Director at Viber at the time and was responsible for the successful implementation of the project and its coverage in the media.
Strategy
01
Develop a strategic communication plan and craft a message that would convey Viber’s position on the Code of Conduct issues.
02
Improve existing or establish new relationships with policymakers, government officials, and other key stakeholders.
03
Keep track of relevant legislation, regulations, and policy developments.
04
Secure positive media coverage on the issue.
Result
Comprehensive
Communication Strategies
Developed communication strategies aligned with company goals to engage with government stakeholders and the public on hate speech.
Image Monitoring and Management
Monitored and managed Viber’s image among government stakeholders and the public.
Credible Relationships
Established and nurtured credible relationships with government entities, including organizing a roundtable with
EU Commission officials.
Industry Benchmark
Positioned Viber as an Industry benchmark as it joined other major tech companies in this initiative.
Effective Messaging
Crafted messaging that clearly conveyed Viber’s position on hate speech and the Code of Conduct.
Finom
2024
Rakuten Viber
2024
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