European Neobanking Startup Finom Appears in 400+ Global Publications

Finom, a European neobanking startup offering financial services to SMEs, and entrepreneurs, sought to establish itself as a leader across the EU, with a particular focus on key regions like France, Germany, Italy, The Netherlands, and Spain.

Ahead of their €50 million Series B funding round, Finom partnered with Axxilion for its communications and media relations needs. We currently oversee their corporate communications, driving strategic initiatives that amplify their presence across Europe. Our work has secured coverage in over 400 global publications, solidifying Finom’s reputation as a key player in the European fintech landscape.

Strategy

Develop a corporate communication strategy aligned with Finom’s growth objectives.

Onboard and supervise local PR agencies to ensure tailored messaging in France, Germany, Italy, and Spain.

Work closely with the product development team to identify and capitalize on newsworthy opportunities.

Result

Media
Coverage

Secured 400+ media placements, including a TechCrunch exclusive and features in Tech.eu, Silicon Canals, PYMNTS, Finextra.

Industry Recognition

Secured Finom’s placement
as one of LinkedIn News’ 50 Top Startups in The Netherlands.

Thought Leadership

Positioning for Finom’s Top Management as top industry experts through speaking engagements (Milan Fintech Summit 2024, Amsterdam Fintech Event, etc.), publishing expert content and securing interviews.

Social Media Engagement

Social media engagement growth (e.g. LinkedIn post from Finom’s co-founder announcing the Series B raised 400+ reactions, 52 comments, and 14 reposts.)

Testimonial

Kos Stiskin

FINOM Co-Founder, Board Member, Head of Strategy and Bizdev

What impressed us most about Axxilion was their results-driven approach and dedication to finding innovative solutions, even in challenging situations.
The partnership had a clear positive impact on FINOM’s market perception, particularly in shifting our focus from general brand awareness to meaningful business community engagement. Their approach to awards and recognition programs delivered quick, tangible results that enhanced our credibility.
What sets Axxilion apart is their intellectual approach to PR challenges. Rather than simply scaling through volume, they focus on high-impact, strategic initiatives that resonate with our target audience. Liliana’s ability to develop creative solutions made her a valuable partner.
I would recommend Axxilion to companies seeking a strategic communications partner who can think beyond traditional PR approaches and deliver meaningful business impact.