Industry News
Crack the Code of Tier-1 Media Coverage
Your 1-Hour Guide to Mastering Media Relations
Online
By John
Smith
By John
Smith
By Liliana
Pertenava
Back to all events
For CEOs and in-house PR specialists in tech companies and growing startups.
What we’ll talk about
- Defining Tier-1 media and their unique value
- Key elements that make a story newsworthy
- How to spot and create news opportunities
- Transforming company updates into stories
- Positioning yourself as an industry expert
- Understanding journalist interests and preferences
What You’ll Learn
- Pitch formulas that grab journalists’ attention
- Psychology behind irresistible media narratives
- Techniques to build lasting media relationships
- CEO interview preparation secrets
This Webinar is Perfect For
- Startup founders seeking breakthrough coverage
- CEOs building thought leadership
- PR teams aiming for top-tier results
- Companies of any size targeting media exposure
Speakers
Liliana Pertenava
Founder of PR Agency ‘Axxilion’
Expertise:
- Strategic PR, media relations, executive positioning, crisis communications
- Specializes in narratives for tech startups, B2B companies, VCs, and private equity firms
- Assists tech founders, VCs, and CEOs in brand and personal branding strategies
- Collaborated with major tech companies including Rakuten Viber (1B+ users), FINOM (European fintech leader), Digital Spring Ventures ($300M AUM), and SkyLight Invest ($500M AUM).
- Liliana’s clients have secured coverage in prominent media outlets including TechCrunch, Bloomberg, WSJ, Reuters, CNN, TNW, Finextra, Silicon Canals, Le Parisien, Finanz-Szene, El Economista, and Axios.
Expertise:
- Strategic PR, media relations, executive positioning, crisis communications
- Specializes in narratives for tech startups, B2B companies, VCs, and private equity firms
- Assists tech founders, VCs, and CEOs in brand and personal branding strategies
- Collaborated with major tech companies including Rakuten Viber (1B+ users), FINOM (European fintech leader), Digital Spring Ventures ($300M AUM), and SkyLight Invest ($500M AUM).
- Liliana’s clients have secured coverage in prominent media outlets including TechCrunch, Bloomberg, WSJ, Reuters, CNN, TNW, Finextra, Silicon Canals, Le Parisien, Finanz-Szene, El Economista, and Axios.
John Smith
Founder of PR Agency ‘Axxilion’
Secure Your Spot!
Thursday, May 15, 2025
9 AM PDT / 6 PM CEST / 5 PM BST
Location
FREE Registration
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