Digital Marketing and Media Relations for DIAWAY

DIAWAY, based in Tallinn, Estonia, is a leading provider of infrastructure solutions for Independent Software Vendors (ISVs). The company specializes in designing, implementing, and optimizing comprehensive systems that encompass software, networking, and storage solutions.

DIAWAY needed to increase its visibility, engage with potential customers, and strengthen its position as a premier infrastructure solutions provider for ISVs.

Strategy

Work on UVP (unique value proposition), target audience, positioning, and messaging.

Manage landing page development/ social media profiles setup.

Distribute product launch information through various communication channels (media outlets, social media, etc.)

Result

Thought Leadership

Thought Leadership for Finom’s Top Management (Milan Fintech Summit 2024 participation, Visa+Fintechs event, etc.)

Social Media Strategy & Setup

Created and launched DIAWAY’s Twitter and LinkedIn profiles, developing a comprehensive social media strategy, including visuals, company description, fixed tweets, and a content calendar.

Media Support
for Product Launch

Provided media support for an AMD product launch, generating 2M social media views and coverage in top trade media outlets like Storagereview, Edgier Industry Review, Cision PR Web, and more.

Testimonial

Alexander Ragel

DIAWAY CEO

«Ridiculously efficient» is the phrase that comes to mind when I think about Liliana.
DIAWAY hired Liliana and Axxilion as marketing communications, social media, and PR coordinator in 2020, and she’s completed several flawless projects for us since then. The major thing I’d think is worth mentioning — many founders do have «owners blinders» on their eyes and fresh perspective is often lacking. This is where we benefited (and still benefiting!) a great deal working with her.
Any company would be lucky to have Liliana as a partner in everything related to B2B communications.